FISH. AND MANY MORE.
I have never been a big fan of massive neon signs saying things like “The best whatever in whatever town” and things like that; going minimal is always a good choice.
White t-shirt and red Baracuta jacket, Steve McQueen style, is the real thing, while Slash, Evan Dando, Bono and other hats/shades/snake skin vests aficionados can gently kiss my arse.
Now, this bloke in Finsbury Park sells fish, so he puts up a tiny sign which reads “fish”, while another one, almost hidden, informs you that you can find a lot more inside. Sober. Minimal. Classy. Bloody Tesco’s should learn from this kid.